Fuller

Fuller Industrial and Fuller Western sought to create a uniform brand across both companies under a single name which was already established in the industrial pipe and rubber lining industry.

Shortened to FULLER, the new image was developed as a way to integrate a strong, single identity across all of the company units. The bold and simple color scheme was easily recognizable, lent itself well to all applications, and the re-branding of the logo gave FULLER more of a visual representation of the company and its broad base of products.

The result: FULLER implemented the complete rebranding and received three Summit awards for excellence in design and concept. (Logo, Brochure and Stationery System.)