Archer Mining & Civil Services

Archer Mining & Civil Services is a Canadian owned company that provides drilling products and services for heavy industries (mining, tunneling, etc). With business interests that extended beyond the scope of mining supply, Archer was in need of a unifying brand that represented their global reach, paid homage to their mining roots, and illustrated their connection to Canada. The peaked A with the maple leaf, and red curve element was developed as a way to encapsulate all of those ideas into a singular icon that was used across the Archer business units – Archer Mining & Civil Services, Archer Global Industries, and Archer International Group.

Several key pieces were created for marketing purposes to help extend the reach of the brand. A corporate brochure, a comprehensive powerpoint, and websites were developed as the front line sales and marketing materials.