The e-Dealer and PowerUp brands were tweaked from their original design, and a rich, glossy black set of print materials was introduced – creating the appearance of an affluent, successful and experienced company. The brand image was impressive and sophisticated enough to gain the attention of CEO’s and owners of domestic and international car dealerships across Canada and the US.
Today, e-dealer has grown to over 50 employees situated in downtown Toronto, continuing to deliver products that save car dealers time and money through technology and optimization. Bolstered by a solid marketing package that appeals to a higher-end market, e-Dealer has capitalized on a strong brand image to achieve great success in a short period of time.
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