For an electrical systems supplier that covered almost all of Northern Ontario, Dixon Electric suffered from an outdated brand and a lack of marketing materials that showcased their services. Signature Group was assigned to revitalizing their identity and creating an image that made enough of a bold statement within their service region.
The main theme focused on electrical energy, electrons, and integration. By using stylized electrons emerging from the Dixon name, a vibrant and complementary colour scheme and bold text, the new Dixon Electric image instantly struck a chord with suppliers in the industry and customers new and old.
Starting with this updated logo, Dixon Electric applied a consistent design aesthetic throughout all of their marketing materials – brochures, visual presentations, website,
promotional items, vehicles and signage.
This image rehabilitation earned Dixon Electric a Summit award for its newly re-designed logo, and increased confidence for their staff and field teams.
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