The brand redesign featured a modernization of the original C & I logo and a new colour scheme of earthy black and copper, playing tribute to their Northern heritage (mining and industry). The graphic elements were carried over into stationery, presentations, flyers, posters, ads and all print collateral. An oversized kit folder was produced as a housing for policy statements, 3rd party brochures, quotes and estimates, correspondence and more.
The brand redesign was well-received and is featured prominently across various mediums in Northern Ontario. With a sleek, professional and easily recognizable image, Cambrian Insurance elevated their presence in the region and have made great strides as one of the largest insurance brokers in Northern Ontario, rivalling some of the national entities.