Most credit unions typically rely on the standard image of the hands and globe as the basis for their identities. This usually creates a lack of individuality and uniqueness from their sister institutions. In order to stand out and compete amongst the major players in the banking sector, Signature Group has worked with credit unions to establish their own brands and become successful at capturing audiences in their specific regions.
Grenada Public Service Community Credit Union was a prime example of an institution without an identity. Using our proprietary Signature Group solution for developing credit union brands (CUBE – Credit Union Brand Engineering), we were successful in transforming GPSCCU to Ariza Credit Union from an image that blended in amongst their peers, to one that stood out in a crowd.
A unique vision of community banking in Grenada, a new and more positive experience and a brand-new mindset to change the culture of Credit Unions. This positive change was parlayed into all of their marketing materials – from new name and logo, a new branch with a modern, more retail oriented design, to consistency in design of brochures, promotional materials, in-branch posters and handouts and their website.