Ariza Credit Union

Formerly a closed-bond credit union for public service workers, Grenada Public Service Credit Union integrated a new corporate name and image into their plans for growth in the country. With the assistance of CUBE, the management and members of GPSCU presented a brand-new concept to the region – Ariza Credit Union.

Setting the example for a new, positive experience for banking and credit unions in the region, the Ariza CU brand, branch and behaviour changes helped them move forward into new territory with confidence and pride. Their successful brand renewal had lasting effects that influenced neighbouring credit unions in the region.

Ariza Credit Union continues to be a shining example of embracing a new co-operative experience to benefit the communities they service.